Twitter Techniques for Ag Tweeps & Tweets
Telling Agriculture’s Story in the Twitterverse
Have you ever tweeted your tweeps in a twub as a part of the Twitterverse? Like it or not, Twitter is mainstream and boasts the largest percentage growth of any social media tool. If you’re not familiar with micro blogging, aren’t quite sure about @, don’t understand the business value, or haven’t participated in “tweet-ups” or chats such as #AgChat – you’re not alone.
Certified Speaking Professional Michele Payn-Knoper began tweeting in September 2009 and didn’t really “get” the Twitter craze until she developed a new following from tweeting weekly food facts. In April, she created #AgChat, a weekly streaming conversation for that draws 1000-1500 international tweets over two hours about the business of raising food, fuel, feed and fiber. In the interest of agricultural advocacy, Michele openly shares her experience, insight from extensive social media training and what she’s learned firsthand in building a community that voted her one of the Top 5 Twitter Users of the Year.
Her rapid-fire and thought-provoking session will help you understand:
- Why you should tweet
- What agriculture’s adversaries are doing to proliferate misinformation
- How you can connect outside of your traditional circles to tell agrilculture’s story
- Tips for harnessing this business tool to quickly send messages about what you do in agriculture.
- Track thought patterns of consumers and influencers
@mpaynknoper also highlights those in agriculture who are using social media to leverage their business – and demonstrate how you can do the same to help agriculture find its voice. HSUS has increased their Twitter following 36x since January, so rest assured they have a loud voice online. Do you?
Outcomes (will vary depending on timeframe):
- Become familiar with one of the hottest social networking tools
- Understand Twitter terminology
- Learn how to build your community quickly and effectively
- Identify ways to efficiently track anti-agriculture messaging
- Break through clutter by finding Twitter management tools to help you
- Determine how to counteract anti-agriculture messaging through tweeting
