Responding to the Rhetoric
Overcoming Activist Claims
This tailor-made workshop is designed to help audiences craft proactive responses to false claims being made by some of the 27,000 activist groups speaking out against agriculture. This program recounts tragic stories of agriculturists brought to their knees by activists and how to buoy public confidence.
- Learning from the activist rhetoric
- Identifying reality checks for agriculture
- Putting science to work on an emotional level
- Educating key influencer groups through strategic tactics
“Compared to a decade ago, four times more activist groups exist to speak out against agriculture. There are now 27,000 such groups!” — For the Record The hippies of yesteryear have turned into your next-door neighbor. Whether you’re worried about tree huggers or PETA lovers, this is a workshop that will give you insight on how to respond to the rhetoric. Michele is passionate about proactively defending agriculture in the courtroom of public opinion and has an arsenal of tools to overcome activist rhetoric before it happens. She inspires participants to share their own experiences in a fun learning environment that promotes interaction.
Objectives:
- Identify key ingredients to the anti-ag activists’ success.
- Determine the greatest risk for anti-ag sentiment in your state.
- Share successful strategies to counteract activist claims with other organizations.
- Receive well-researched resource list to give your audience the facts.
- Develop proactive messages to influence popular opinion.
- Review the value of working with other groups in agriculture.
Celebrating Agriculture or Authentically Agriculture are keynotes that will inspire your meeting attendees to take action with the tools they learn in this workshop. You can also choose from Championing Agriculture, Farming Your Social Community or Beyond the Shopping Cart as training sessions.
