Phenomenal Fundraising
Building Bridges through Hot Buttons
Imagine having sponsorships to support your next special event, volunteers flocking to help you, and corporate partners that can help you make the most of your association.
Michele can give you the tools to do just that! As a not-for-profit, you have a unique cause…a cause that can be connected with corporate sponsors to generate revenue for your association. MPK will show you how in a workshop, board training, or one-one-one coaching.
WHO? Identify your target audience and prioritize. Who are the people your association needs to connect with? Who are those with significant influence in your community? Remember to prioritize by who’s most important to your efforts – focus on one group at a time!
WHAT? Define target audience hot buttons. What’s important to them? Is there a topic, tradition, or issue that will immediately grab their attention? A hot button is something a person cares deeply about – their passion. Ask questions and closely observe to learn target audience hot buttons!
WHY? Why does your “cause” matter? How does your “cause” appeal to your target audience’s hot buttons? Why should your target audience care about investing in your association? Remember your goal is to speak their language – not your own!
HOW? Follow an action plan. MPK reviews the complete process and how to offer additional resources for selling sponsorships and create long-term relationships.
WHERE? Identify strategic events and communication tools. Don’t wait until revenue is desperately needed to build awareness of your associations. Build bridges for your “cause” (why) by appealing to the hot buttons (what) of the target audience (who).
WHEN? Make a commitment to a timeline and involve your team in the action plan
