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Authentically Agriculture: Connecting on a Human Level

Agriculture isn’t just your work, it’s who you are.

Or is it? Now is the time to translate the agriculture world to the non-ag folks and YOU are the one to do it. It’s also time for us to take responsibility for not communicating about what’s happening on today’s farms and ranches – which means we must relate as humans.

You have the opportunity to connect on common values, regardless of who is on the other side of the conversation. MPK’s new program is filled with examples of standing in 100% authenticity for agriculture. She’ll help you find a way to “go beyond the choir” and connect with people who can still be influenced through conversation. Michele’s “agversations” with moms, CEOs, children and media come to life with her humorous look at agriculture’s messages. This program will show you how to:

Connect on common values – shared interests and results
Provoke interest and let others learn from your personal experiences and stories
Create “agversations” with those within and out of the agriculture to spread your message
Share what is happening on today’s farms
Discover how to be casual yet influential in conversation rather than defensive
Help others understand the importance of ag issues –become more comfortable discussing issues with others
Interpret the journey from farm to plate with your own stories
Learn how Michele talks about ag issues to non-aggies comfortably, meaningfully so you too can become a compelling storyteller

Audience members will be inspired to take a hard look at “who am I”, consider “what does that mean to others” and then take actionable steps through “how do I translate agriculture to something meaningful for others.” MPK is known for lighting a fire under farmers, ranchers and agribusiness people – this program is designed to help your meeting attendees understand how to relate on a personal basis, as one human to another.
Learn from Michele’s experiences discussing food, fuel, feed and fiber with parents, foodies, influencers, international audiences, friends and nutrition professionals. She’ll give you freedom to be authentic even when you’re not “talking shop” with people who share your same background. MPK is often asked “How can I be in a situation that’s unrelated to agriculture and still share my message?” This memorable program gives the answers – and grows your comfort level, confidence, and clarity.

Typical audience outcomes:

Use your strengths to comfortably reach beyond the choir
Find more voices in a bigger, more robust conversation about agriculture
Identify new tools that allow you to practice the conversation with a variety of non-ag people
Gain confidence in high risk situations to deliver results

When you’re ready to allow people the opportunity to connect on a human level, contact MPK to help you translate farming to food in a meaningful way.