Learning Resources - Articles

Michele Payn-Knoper makes a variety of complimentary articles available in agricultural advocacy, grassroots marketing, customer service, relationship selling, and not-for-profit development .

Agriculture

• Selling Agriculture
• An Organic Line in the Sandbox
• How Now, Brown Cow? A Look at Checkoffs
• Every Day is Earth Day in Agriculture
• Beyond the Border Re-opening: Knowing Who’s Behind the Rhetoric
• South African Safari Yields Agricultural Insights
• Which Side Is Agriculture Driving On?
• The Matrix Unloading on Agriculture
• Agriculture Needs Impassioned Leadership
• Lessons Learned at the County Fair
• 6 Steps to Championing Agriculture
• Makin' Some Noise for Agriculture!
• What's in Your Toy Box on the Farm?
• The Ukraine: Gaining the Competitive Edge
• The Ukraine: A Country of Contrasts

Association

• Passion: The Light of Leadership
• Championing Your Cause: Target Audience & Hot Buttons
• Building Bridges in Your Community: 6 Pieces
• Understanding Community Hot Buttons
• The "I" in Customer Expectations
• How's Your Diagnosis?
• The Gift of Listening
• The Strength of Selling Solutions
• Selling Safari Style!

Corporate

• Corrective Customer Service
• Your 2004 Sales Renewal
• The "I" in Customer Expectations
• Selling Safari Style!
• How Can You Sell Solutions?
• Selling Solutions: Build Rapport
• Selling Solutions: Making Yourself Memorable
• Selling Solutions: What's Hot?
• Selling Solutions: Hit a Hole in One
• Selling Solutions: Motivating Them To Action!
• Selling Solutions: Oh NO!
• Selling Solutions: People Buy from People
• Selling Solutions Summary
• The Strength of Selling Solutions
• How's Your Diagnosis?
• The Fine Art of Follow-up
• The Gift of Listening
• Passion: The Light of Leadership
• Building Bridges in Your Community: 6 Pieces

MPK's articles on cause-related marketing, needs-based selling, grassroots marketing, and celebrating agriculture are available FREE for your publication if you use the byline, tagline and link to www.mpk.info. Please send a copy of your publication with the article to P.O. Box 92, Lebanon, IN 46052. Michele also pens monthly features for select publications - contact articles@mpk.info to learn more.