Home – 10x Connect
We’re celebrating a decade of business with our thanks and a challenge.
How can you leverage your efforts 10x around the food plate? What if you…
- learn from 10 people in different roles around the food plate?
- donate to 10 organizations this year?
- study 10 tactics employed by anti-ag activists?
- grow 10 new friendships with people different than you this year?
- reach out to 10 different people on Facebook or Twitter each week in an ‘agversation’
- ask 10 of your friends in agriculture to join you in agversation?
- volunteer with 10 not-for-profits in a year?
- learn 10 new ways to agvocate and then train others?
- find 10 new ways to talk about how agriculture works with animals and the environment?
- share 10 photos or videos in the next 10 months with a common ag practice?
- learn about food security needs in 10 different countries?
- work with 10 different classrooms in next year?
- ask 10 consumers what they think of today’s food production practices?
- bring together 10 people to share best practices related to your business?
- find 10 ways to positively connect agriculture with the nutrition or medical community?
The Challenge: Pick one. Use it to multiply your voice tenfold. Leveraging voices between the farm gate and consumer plate is the focus of this 10x Connect challenge.
It is part of Cause Matters celebration of serving as a resource for the agrifood business for a decade.
More importantly, it’s a challenge for all of us in the ag and food community A challenge to look ahead at the next 10 years building connections around the food plate. Many complain agriculture must go beyond the choir, so get out of the loft and reach across the aisle!
Cause Matters has created a grant program to help you with this. We’re investing time, training and money to help you. At least 10 ag and food organizations will receive a cash or in-kind training grant in the next year.
If you know of an ag or food organization that would benefit from a 10x Connect grant, go to www.Facebook.com/CauseMatters to learn more and apply. Ask your friends to bring attention to a grant application with their comments on the Cause Matters Facebook Page and demonstrate the 10x connect power of your community. The first two grants have already been awarded – see the details here.
Agriculture isn’t just what we do, it is who we are. Many will preach the virtues of “telling your story.” Some call these efforts agricultural advocacy. Yet others label themselves as an agvocate. It doesn’t matter what labels you use: it’s about humans connecting with humans.
I believe in protecting choices on the farm as well as on the food plate. I believe it’s about narrowing the gap through conversation – or “agversation.” After 10 years of working in this arena, I believe YOU can have a profound impact by simply sharing your authentic agricultural selves. Click here for more updates and ideas – plus I’ll be writing ideas weekly on my blog, Twitter and Facebook.
What’s your 10x Connect? Tell me about it!
Thanks for being a part of a decade of difference,
MPK
P.S. I’ll be sharing my personal stories. Hope you will, too.






























