Corporate Consulting
Customized Consulting to Help you Make a Difference at the Grassroots Level and Deliver a Powerful Message
Is your marketing missing the mark?
Are your sales in a slump?
Ready to ‘power up’ your presentations?
If you said yes to any of these questions, Michele can help you develop customized packages for strategic grassroots marketing, sales training and community relations. As an experienced sales professional, as well as trainer and consultant, she has worked with clients across the U. S. and throughout North America, Europe, United Kingdom and the Baltics. Benefiting from her expertise, you’ll learn how to:
- Differentiate your message from your competition
- Develop your understanding of selling a ’cause’ – whether it’s a product, service or company
- Power up your presentations with coaching
Tap into the mind of an entrepreneur who knows how to make a difference at the grassroots level and deliver a powerful message.
While building Cause Matters Corp. from the ground up, Michele Payn-Knoper has focused on providing services to meet client needs. MPK provides expertise in fundraising, marketing, speech coaching, and strategic facilitation for select clients. Current projects include developing a multi-year international leadership program, consulting on an agricultural economic development initiative for the new Indiana State Department of Agriculture, executive speech coaching and strategic marketing for a few organizations.
The first tool Michele utilizes with every client is a thorough needs assessment (written and verbal) for key people in your organization. Based on your feedback, MPK will design your customized plan, which may include:
1. Strategic Marketing Analysis: Designed for those who want to get the “inside scoop” on their situation before committing to the next level of grassroots marketing. This low-risk option provides you with outcomes from the needs assessment, identifies areas for improving your organization’s cause-related marketing, and Michele’s recommendations to improve your marketing efforts.
2. Grassroots Marketing Strategy & Tools: Features in-depth diagnostic and specific strategies for your association. You’ll work with Michele to answer six crucial questions, then develop a powerful community relations approach for your cause. Clients using this option have reported more meaningful communication and longer lasting relationships with customers, as well as greater loyalty and resourcefulness from staff.
3. Community Relations Consultation: A completely customized diagnostic process, this option blends MPK’s experience from working with 250+ companies to develop sponsorship programs. She will provide you with recommendations for developing a community relations campaign to maximize brand exposure, influence opinion leaders, and create goodwill. Michele will help you to develop a grassroots marketing strategy that makes sense for your bottom line.
4. Executive Speech Coaching: Add power to your company’s message and hone your communication skills through personalized sessions with a professional speaker.
