Association Consulting Packages
Customized Consulting for your Association’s Marketing and Sponsorship Needs
Do you need to improve the resourcefulness of your staff or volunteers?
Would you like to increase your association’s membership or sponsorships?
Are you really “championing your cause” in the right places?
If you said yes to any of these questions, Michele’s insight and experience can provide you with creative approaches to elevate your ’cause’ to a whole new level. She offers customized packages for your marketing, fundraising, coaching or training needs.
Current projects include developing a multi-year international leadership program for Young Dairy Leaders Institute, consulting on an economic development initiative for the new Indiana State Department of Agriculture, executive speech coaching and facilitating strategic planning for Indiana Division of Conservation.
Why work with a consultant who doesn’t understand your business? Michele not only offers firsthand not-for-profit experience, her client focus begins with a thorough needs assessment (written and verbal) for key people in your organization. Based on your feedback, MPK will design customized recommendations.
“Our work together has resulted in more effective relationships with sponsors and an increased understanding of the sales process. The results from our needs assessment and structural recommendations will help the Foundation move to the next level and open up lines of communication for Michigan FFA.”
— Michigan FFA Foundation
Michele’s consulting can help you:
- Evaluate effectiveness of board structure
- Leverage your current membership, sponsorship or events into increased business
- Develop your understanding of selling a ’cause’ — whether it’s a brand, membership, service, sponsorship or company
- Strategize marketing needs
- Build your speaking skills to present a powerful message
The first tool Michele utilizes with every client is a thorough needs assessment (written and verbal) for key people in your organization. Based on your feedback, MPK will design customized marketing recommendations, which may include:
1. Strategic Marketing Analysis:Designed for those who want to get the “inside scoop” on their situation before committing to the next level of community relations. This low-risk option provides you with outcomes from the needs assessment, identifies areas for improving your organization’s cause-related marketing, and Michele’s recommendations to improve your marketing efforts.
2. Community Relations Process & Tools:Features in-depth diagnostic and specific strategies for your association. You’ll work with Michele to answer six crucial questions, then develop a powerful community relations approach for your cause. Clients using this option have reported more meaningful communication and longer lasting relationships with customers, as well as greater loyalty and resourcefulness from staff.
3. Fundraising Training: Crafted to enhance your sponsorship program, this option includes a complete diagnostic analysis and actionable steps based on your needs assessment. Michele will provide recommendations for marketing your cause to potential sponsors and tools to successfully connect your organization to key influencers. She will also help you determine a strategic vision for your sponsorship development, as well as create sponsorship sales tools for your association, prospecting tactics and sales training for your staff or volunteers.
4. Speech Coaching: Add power to your organization’s message and hone your communication skills through personalized sessions with a professional speaker. Ask Michele how she can coach you through any presentation.
Cut your learning curve and expand your organization’s horizons. Michele’s consulting will help you identify specific strategies that are yours and yours alone. Her coaching will ensure you are communicating your message in the most powerful way.
“Michele was like a breath of fresh air for our organization as we reviewed our sales, marketing, and communications strategies…we just needed her to sit down with us to help take a different look at what we’re here to do and how we could approach things more productively. We really appreciate her insight into what we are and what we can become” — Gary Schulz, World Ag Expo
“As a non-profit organization, it is important that we put our Young Dairy Leaders Institute together first-class, but within budget. Michele listened to our requests, and exceeded our expectations. She even helped us attract new sponsors for the program.”— Jodi Luttropp, Holstein Foundation
