Grassroots Marketing Training & Workshop

Serving the needs for Agriculture, Associations and Corporations

Michele Payn-Knoper, Professional Speaker

Creative Community Connections: A Marketing Strategy Community Connections by MPK

Need to REALLY connect through marketing? Is your organization struggling to find out how community relations fit into a strategic marketing campaign? Do you need a unique perspective on issues management?

Let MPK help you add to your bottom lline and sharpen your image - whether you're with an association or corporation. After helping organizations around the globe and managing relationships with 250 clients across 15 states for a not-for-profit, Michele knows how to leverage community relations as a marketing strategy and will show you how. Through her training programs, she'll share inspirational success stories of how relationships at the grassroots level have blossomed into increased awareness and strengthened brand recognition for other businesses and associations. You'll learn:

How to identify your target market
Proven ways to find audience hot buttons
10 strategies for maximizing loyalty to your organization
Methods to increase the resourcefulness of your staff and volunteers
The importance of "building bridges" to your target audience
Tools for developing a corporate sponsorship program

Also known as... cause-related marketing, membership recruitment, grassroots marketing, nonprofit fundraising, or brand development. Regardless of what you call it, Michele can help you!

Michele has found it's as simple as believing in your cause, creatively connecting with your target audience, leveraging your network, and delivering programs that are mutually beneficial. Michigan Association of Fairs and Exhibitions, American Farm Bureau Federation, UDIM, and Michigan Farm Bureau Promotion & Education are a few of the clients who have benefited from Creative Community Connections.

	"I learned that the best way to sell your point is to listen more than 75% of the time and that you need to find a way to have your product or service address the target audience needs." — Denise Mullinax, Hilmar Cheese


Contact Michele today to find out more about how her programs are customized to meet your needs!	Sign up today for MPK Connections to receive free monthly tips and techniques on developing your cause related marketing, fundraising or community efforts!
Free articles by Michele Payn-Knoper are available on this web site.