by Michele Payn-Knoper

When was the last time you really made noise for agriculture? It's easy for my audiences to pick up hand clappers or maracas to celebrate agriculture when they're surrounded by those who share the same beliefs. Besides the last conference you went to, what have you done to really celebrate our industry?

Excuses come easily... it's planting, harvest, or the hay's waiting... it's not easy for you... or you think people simply don't care. As we talk about in my "Celebrating Agriculture" program, a Roper Starch study has shown that consumers are interested in learning more about the science and business of agriculture. If you don't tell them, WHO will? And if you don't start now, WHEN will you?

Don't make it too complicated; you can start small and always increase the intensity of your "noise." Simple things can make a difference, such as continuing your personal commitment to agriculture, talking to classrooms, or educating a person every time you're around those 'city slickers.' If you're really unsure about what to do, then talk to some other people in the agrifood business about working together to celebrate agriculture in your area.

Remember these six questions to get you going in your noisemaking.

• Who: The people of the agrifood business. Less than 2% of the population may be in farming, but our industry is the nation's largest employer with over 25% of people involved with food, fiber, and natural resources.
• What: The values of work ethic, integrity, and perseverance are certainly ones that more people could afford to learn from!
• Why: 75% of consumers believe that agriculture does a fair or poor job in communicating about our industry. That alone is enough reason to make noise!
• When: Now would be good — put down your newsletter and make an action plan.
• Where: All around in your community, church, school, stores, and with your friends.
• How: That one is up to you. Use your own unique gifts to celebrate!

You can make the agrifood industry stronger by celebrating it. I would love to see the impact in our country if each one of you starting grabbing people's attention by making noise about the industry you've committed your life to. Whether you have a hand clapper, maraca, or simply your own voice — GO MAKE SOME NOISE!!!

Michele empowers organizations to develop solutions for a changing marketplace. A professional speaker and consultant, she rallies audiences to celebrate the agrifood industry, embrace innovative sales techniques, and foster community relations. Receive Michele's free monthly Connections e-newsletter filled with tips for connecting your cause by e-mailing newsletter@mpk.info. Go to www.mpk.info or call 765.427.4426 for more information.