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Responding to the Rhetoric: Overcoming Activist Claims
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Program Description: This tailor-made workshop is designed to help audiences craft proactive responses to false claims being made by some of the 27,000 activist groups speaking out against agriculture. Professional speaker Michele Payn-Knoper recounts tragic stories of agriculturists brought to their knees by activists and how to buoy public confidence in your own part of the industry. • Learning from the activist rhetoric • Identifying reality checks for agriculture • Putting science to work on an emotional level • Educating key influencer groups through strategic tactics |
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The hippies of yesteryear have turned into your next-door neighbor. Whether you’re worried about tree huggers or PETA lovers, this is a workshop that will give you insight on how to respond to the rhetoric. Michele is passionate about proactively defending agriculture in the courtroom of public opinion and has an arsenal of tools to overcome activist rhetoric before it happens. She inspires participants to share their own experiences in a fun learning environment that promotes interaction. Audiences appreciate Michele's unique industry insight. Raised in southern Michigan on a dairy and crop farm, MPK's commitment to agriculture developed at a very early age and continues on a historical Indiana farm today. She understands the day-to-day challenges faced by farm families after experiencing hardships and tough decisions on her own family's farm. MPK combines that practical farm knowledge with the business experience of managing relationships with over 250 companies across 15 states and selling to farmers around the world. |
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| "Compared to a decade ago, four times more activist groups exist to speak out against agriculture. There are now 27,000 such groups!" — For the Record |
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