Imagine having
sponsorships to support your next special event, volunteers flocking
to help you, and corporate partners that can help you make the
most of your association.
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| Michele can give you the tools
to do just that! As a not-for-profit, you have a unique cause...a
cause that can be connected with corporate sponsors to generate revenue
for your association. MPK will show you how in a workshop, board training,
or one-one-one coaching. |
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WHO? Identify your target
audience and prioritize. Who are the people your association needs
to connect with? Who are those with significant influence in your
community? Remember to prioritize by who’s most important
to your efforts - focus on one group at a time!
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WHAT? Define target
audience hot buttons. What’s important to them? Is there
a topic, tradition, or issue that will immediately grab their
attention? A hot button is something a person cares deeply about
– their passion. Ask questions and closely observe to learn
target audience hot buttons!
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WHY? Why does your “cause”
matter? How does your “cause” appeal to your target
audience’s hot buttons? Why should your target audience
care about your investing in association? Remember your goal is
to speak their language – not your own!
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HOW? Follow a sales
proven process. MPK reviews complete process and how to offer
additional resources for selling sponsorships and create long-term
relationships.
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WHERE? Identify strategic
events and communication tools. Don’t wait until revenue
is desperately needed to build awareness of your associations.
Build bridges for your “cause” (why) by appealing
to the hot buttons (what) of the target audience (who).
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WHEN? Make a commitment
to a timeline and involve your team in the action plan!
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Michele is an experienced
fundraiser who is still active with a variety of non-profit
groups. Her fundraising training will send you home with a variety
of ideas to build your not-for-profit corporate sponsorships
and even your membership! |
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