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Suggested
Reading
Wondering about the power of Michele's content? After years of research,
following are a few of MPK's favorites sources of information for both
her speaking and writing. This list is updated regularly, so be sure to
check back often.
Selecting a Top-notch Speaker Media Access Guide National Academy of Sciences Sees No Unique Risk from Genetic Engineering PETA
& Greenpeace Not Trusted A Farmer's Look at the U.S. BSE Case Creating Customer Evangelists Where
Your Food Dollar Goes The
Changing Face of Agriculture Consumer
Freedom The
Center for Global Food Issues Stop
Labeling Lies Home
Grown Keep
Animals Healthy Consumer
Attitudes & the Supermarket Amber
Waves Magazine Pride
of the Farm: A Dying Way of Life Sales
Training Tools
How to select a speaker that packs a punch for your next meeting or conference.
Helpful resource for connecting with media to get your story told.
Support
for Freedom of Food Choice Remains High
Recently completed national opinion survey shows general public
has deep trust in American farmers/ranchers. In contrast, there
is distrust for activists...
NY Times article reporting genetically engineered crops do not pose health risks...
A Harris Poll reported in the Chronicle of Philanthropy show
Americans give PETA, Greenpeace, and others a low ranking for trustworthiness.
Read
more...
The man who owned the first BSE cow in the U.S. shares his perspective.
http://www.aphis.usda.gov/lpa/issues/bse_testing/wavrin.html
Intresting ideas to turn your customers into a volunteer sales force.
http://www.creatingcustomerevangelists.com/resources/columnsarticles/
Farmers only receive 19% of every food dollar. Labor, marketing, packaging
and others comprise the remainder of each food dollar.
http://www.fb.org/brochures/farmfacts/ff02web0015.pdf
Examining
Consumer Expectations of Agriculture
An eye-opening study documenting the differences in consumer and producer
perception, sponsored by American Farm Bureau and Altria. Highly recommended!
ftp://ftp.michelepaynknoper.com/foodandfarmingstudy.pdf
Preliminary results from the most recent census of agriculture shows a
changing industry...
http://www.usda.gov/Newsroom/0063.04.html
Tired of the anti-food industry activists? Check out this site for facts
about false information from organizations like PETA, Greenpeace, et al.
http://www.consumerfreedom.com
Conducts research and analysis of agriculture and the environmental concerns
surrounding food and fiber production on a global basis. Large library
of articles.
http://www.cgfi.org
This site provides a barrage of false and misleading information on product
labels and the foods we eat. Inaccurate labels harm consumers and agriculture's
credibility.
http://www.stoplabelinglies.com
Breaking down misperceptions about the real American farmer, developed
by the National Association of Wheat Growers, National Cotton Council
and USA Rice Federation.
http://www.wheatworld.org/homegrown/index.cfm
Confused about antibiotic, hormone, or vaccine use in animal agriculture?
Great resource showing benefits to animals, people, and our planet!
http://www.ahi.org/
Food Marketing Institute's report on how shoppers are economizing while
showing greater interest in nutrition and awareness of food safety issues.
http://www.fmi.org/media/mediatext.cfm?id=534
USDA's publication on the economics of food, farming, natural resources,
and rural America.
http://www.ers.usda.gov/AmberWaves/
Is
Food Too Cheap?
Excellent article in Progressive Farmer offering perspective on consumer
understanding and appreciation (or lack thereof) of food supply in the
U.S.
http://www.progressivefarmer.com/farmer/business/article/0,19846,385637,00.html
Resource for Meat
& Poultry Business
Great site with latest news, facts, and opinions in the beef, pork, or
poultry segments - brings producers, processors, retailers, and consumers
together.
http://www.meatingplace.com
Advocates for Pesticides
& Fertilizers
Responsible Industry for a Sound Environment (RISE) has interesting facts
to fight environmentalist rhetoric about elements of modern food production.
http://www.pestfacts.org
Faces of Agriculture
Agricultural activist Trent Loos started this nationwide, grass-roots
organization to promote all of production agriculture by putting a face
on the American farmer.
http://www.facesofag.com/
Chicago Tribune writer puts lifestyle to words; it will tug at the heartsrings
of any farm kid. For those who aren't, it's a rare glimpse into the life
lessons of being raised on a farm. http://www.rangemagazine.com/archives/stories/winter01/pride_of_farm.htm
"Selling Power" is a useful resource for any sales professional, with
both a magazine and free newsletters filled with memorable tips.
http://www.sellingpower.com
The Scoop on Food
Biotechnology!
Interesting facts and stories about the latest research happening in agriculture
to improve the world's food supply.
http://www.whybiotech.com
How can your customers connect with you?
Article on the necessity of a customer's feeling of connection with people
at your company. Scroll down to subtitle"Getting connected."
http://www.callcentermagazine.com/article/CCM20020303S0005
Resource for Professional
Speakers
NSA is the premier association for experts who speak professionally, providing
education to enhance the business skills and platform performance.
http://www.nsaspeaker.org
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