Articles for Associations, Not-For-Profits, and Membership Organizations

Corrective Customer Service
The distressed airline industry has created many travel horror stories, but one of my worst experiences offered some great lessons in customer service.

Championing Your Cause: Target Audience & Hot Buttons
Push buttons to grab people's attention! Hints to drawing attention to your association.

Selling Safari Style!
While enjoying game drives, a lion breeding farm, and cheetah research facility in South Africa, I realized wildlife and selling have many similarities. A few parallels can be drawn between salesmanship and a South African safari.

The Strength of Selling Solutions
It's not about you, your company, or your product...it's about solving a problem for them. MPK's "Selling Solutions" process will help you do just that!

Understanding Community Hot Buttons
A hot button is a priority to your target audience; a need to be addressed if you want to connect your cause.

Passion: The Light of Leadership
Leadership is passion. Without passion, a person will have very little influence as a leader.

The Gift of Listening
Develop better relationships with your members! We have two ears to listen closely to customers with, yet we often spend more time focusing on what's going to glide off of our golden tongues.

The "I" in Customer Expectations
Do you look at each interaction with your members, sponsors, volunteers - your customers - as an opportunity to learn?

Building Bridges in Your Community: 6 Pieces
While marketing can be overwhelming, take a step back to consider how you can developa plan to build a bridge your 'cause' and the community you're impacting.

The Ukraine: Gaining the Competitive Edge
Human resource challenges are similar between the Ukraine and the U.S. in many ways...