Agriculture, Food & Rural Workshops from Michele Payn-Knoper  

Serving the needs for Agriculture, Associations and CorporationsMichele Payn-Knoper - Cause Matters Corp. - Championing Your CauseMichele Payn-Knoper, Professional Speaker

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Interactive Workshops for Food, Farm & Ag Audiences

Ready for hands-on learning?

MPK engages every person in her workshops. Whether she's using wild and crazy props like food, boxing gloves or flying globes, Michele's enthusiasm, humor and grace always gets attendees to relax, share experiences and have a great time learning. Ranging from an hour to half-day, these programs are fully customized to your organization. Additional learning tools available at MPK Marketplace.

Championing Agriculture 
Frustrated by the way media portrays agriculture? MPK's most requested program gives you 6 ½ easy-to-remember steps for championing the agrifood business. Learn how to proactively fight back by:

     • Speaking the same language as your target audience
     • Understanding your audience's hot buttons
     • Connecting agriculture through building bridges (group exercise)
     • Developing a personal action plan
 

Beyond the Shopping Cart

Food. Fuel. Farm. How does the food system provide a framework for our economy? What is your connection to the unseen consumer? There's a growing disconnect between your community and the agrifood system. Learn how you can proactively prepare and engage thought leaders regarding the real value of agriculture. Find out more...
 

Responding to the Rhetoric: Overcoming Activist Claims

The hippies of yesteryear may now be your next-door neighbors. Whether you're concerned about environmental or animal activist pressures, this is a workshop that will provide insight on how to respond to the rhetoric through proactive positioning. You will:

     • Learning from the activist rhetoric
     • Identifying reality checks for agriculture
     • Putting science to work on an emotional level
     • Educate key influencer groups through strategic messaging
 
Knowing the Source: From Gate to Plate
Michele firmly believes in building a connection "from farm gate to dinner plate." The best way to accomplish that is to bridge the gap of misunderstanding. Everyone, from nutrition professional to concerned consumer, will enjoy learning the reality pros and junk science cons in today's food system. Hear about:

     • Key messages to effect change in food choices
     • Fallacies and facts about modern agriculture production
     • Proactively influence consumer, political, and media groups
     • Impact of 27,000+ activist groups speaking out against agrifood business
 

"Your workshop was a great way to kick-off our leadership program... your creative and interactive way of helping each participant visualize what gift they bring to the table was invaluable."
— Sarah Mora, California Farm Bureau

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Cause Matters Corp. • PO Box 92 Lebanon, IN 46052 USA • 765.427.4426 phone • 765.436.7018 fax

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